We understand that simply signing a listing agreement, placing a sign in the yard, and putting the property in MLS is simply the place to START, not stop as most real estate agents do. With a background in accelerated marketing, Coleman & Patterson develops a comprehensive Marketing Plan, combined with a marketing schedule that is meant to keep information strategically placed at the forefront of a potential buyer’s mind and continually in their face.
THE RIGHT PRICE
We’ll quickly put together a custom marketing plan with an effective list price. A well priced property often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.
THE RIGHT EXPOSURE
In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers everywhere, establishing it on the local MLS® as well as broader ones, proprietary websites, 3rd party websites, new listings sheets, signage, direct targeted marketing, and social media as well as local and nationwide real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
EFFECTIVE INTERNET MARKETING
In addition, we’ll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.
THE BEST DEAL
When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.